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3 Key Strategies To Improve Customer Satisfaction Through Digital Marketing?

3 Key Strategies To Improve Customer Satisfaction Through Digital Marketing | Digital Marketing Agency in Malaysia - MYSense

I believe most people have heard of this quote “Customer always comes first”. The main reason is to create customer satisfaction. How can we do that through Digital Marketing? 


Here’s a few guidelines~

1. The Right Digital Marketing Tools

If you use the right digital marketing tools, it can actually boost the customers’ engagement and down below are few examples:

Mobile App | Digital Marketing Agency in Malaysia - MYSense

Mobile App

  • Currently there are 3.5 billion Smartphone users in the world, it is way more than the usage of desktop. There is definitely a higher percentage that many of your customers use it.
  • Think with Google stated the fact that on average, smartphone users have 35 apps on their phone, and an approximate of 52% of those apps are actually used on weekly basis.
  • Hence, having the advantage of mobile apps will increase customers’ engagement.
  • Eg: Starbucks first introduced its mobile app and for the first 2 years it accounted for 26 million transactions.
Email Marketing | Digital Marketing Agency in Malaysia - MYSense

Email Marketing Software

  • There are over 4.04 billion email users in the world and projected growth may reach up to 4.37 billion users in 2023.
  • It is one of the highest ROI (Return of Investment) marketing channels. It personalizes messages based on customers’ interest.
  • In fact, stated by eMarketer study, the median email marketing ROI is 122%, which is 4 times higher than other digital marketing channel
CRM | Digital Marketing Agency in Malaysia - MYSense

Sales CRM (Customer Relationship Management)

  • CRM software allows collecting, manage, and track customers’ information and their updates and thereby making effective communication with the customers.
  • In today’s world, customer interacts with business on different channels, even on Facebook, Linkedin and others. 
  • Eg: CRM Software:
    – Nimble
    – Pipedrive
    – Salesforce
    – Oracle CRM
    – HubSpot
    – Pipedrive

2. The Feedbacks

Ask yourself this, “Are your digital strategies improving your customer services”

  • Comparison – By tracing back your profit in the past and do comparison, are the sales actually increasing? If it is, this is when the digital strategies you implemented is successful
  • Do surveys – As it provide an in depth review on the company’s product and services
  • Ask for recommendations – Customer’s recommendation is the best way for the company to enhance the company’s product or services.

3. Social Listening (Be empathy)

Social Listening Tools

  • Eg: Hootsuite, Social Studio
  • Not only does it allow the company to know what customer thinks about your company, it also gives clues on how customers think of your competitors.
author avatar
De Jing Loo
De Jing is a Marketing Director at MYSense based in Malaysia. You can connect with him on Linkedin @DeJingLoo.

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