I believe most people have heard of this quote “Customer always comes first”. The main reason is to create customer satisfaction. How can we do that through Digital Marketing?
Here’s a few guidelines~
1. The Right Digital Marketing Tools
If you use the right digital marketing tools, it can actually boost the customers’ engagement and down below are few examples:
Mobile App
- Currently there are 3.5 billion Smartphone users in the world, it is way more than the usage of desktop. There is definitely a higher percentage that many of your customers use it.
- Think with Google stated the fact that on average, smartphone users have 35 apps on their phone, and an approximate of 52% of those apps are actually used on weekly basis.
- Hence, having the advantage of mobile apps will increase customers’ engagement.
- Eg: Starbucks first introduced its mobile app and for the first 2 years it accounted for 26 million transactions.
Email Marketing Software
- There are over 4.04 billion email users in the world and projected growth may reach up to 4.37 billion users in 2023.
- It is one of the highest ROI (Return of Investment) marketing channels. It personalizes messages based on customers’ interest.
- In fact, stated by eMarketer study, the median email marketing ROI is 122%, which is 4 times higher than other digital marketing channel
Sales CRM (Customer Relationship Management)
- CRM software allows collecting, manage, and track customers’ information and their updates and thereby making effective communication with the customers.
- In today’s world, customer interacts with business on different channels, even on Facebook, Linkedin and others.
- Eg: CRM Software:
– Nimble
– Pipedrive
– Salesforce
– Oracle CRM
– HubSpot
– Pipedrive
2. The Feedbacks
Ask yourself this, “Are your digital strategies improving your customer services”
- Comparison – By tracing back your profit in the past and do comparison, are the sales actually increasing? If it is, this is when the digital strategies you implemented is successful
- Do surveys – As it provide an in depth review on the company’s product and services
- Ask for recommendations – Customer’s recommendation is the best way for the company to enhance the company’s product or services.
3. Social Listening (Be empathy)
Social Listening Tools
- Eg: Hootsuite, Social Studio
- Not only does it allow the company to know what customer thinks about your company, it also gives clues on how customers think of your competitors.
