Medical Digital Marketing

4 Tips for Marketing Healthcare Convenience

“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, Malaysians are eager to catch up on care they had been putting off due to the pandemic. But now that travel is allowed, many (way more tantalizing) activities are vying for their time.

So let Malaysians know how convenient it is to take care of their health needs. Then they’ll have fewer reasons to put off the services they need or miss appointments.

Why is now the Time to Be Thinking About Healthcare Convenience?

The changing healthcare landscape is also driving the need for convenience. Offerings that are responsive to Malaysians’ needs and preferences can help your organization be responsive to:

 

  • Increased competition from retail clinics with on-demand care for common health concerns.

  • Unintended consequences of quarantine, such as exacerbation of mental health issues and work-from-home injuries.

  • Realities of cost-sharing, including patients who need ongoing treatments but have trouble paying out-of-pocket costs.

  • Inefficiencies in standard procedures, like sitting in a waiting room and filling out paperwork, that sour the patient experience.

4 Tips for Marketing Healthcare Convenience.

Here’s how you start winning over more patients:

  1. Remind consumers of the benefits of seeking care from an integrated health system.

 Retail clinics and a growing number of virtual specialty care vendors are alluring to Malaysians. Advantages of these vendors include:

  • No appointment necessary

  • Expanded hours

  • Accepted insurance

But what Malaysians miss out on with this approach is precisely what makes integrated systems awesome: Coordinated care from trusted specialists. Maybe patients can’t get an immediate appointment with the specialists  but remind them of what they get by waiting. Across all marketing channels, highlight the expertise and advanced services you offer that are not available from retail providers:

  • Highly skilled specialists.

  • Sophisticated Imaging Technology.

  • Providers who work together to deliver whole-person care.

  • Injections for stubborn pain.

4 Tips For Marketing Healthcare Convenience
4 Tips For Marketing Healthcare Convenience

2. Highlight services that relieve the unintended health consequences of quarantine.

 Marketing convenience means being responsive to Malaysians’ needs. And during COVID-19, many Malaysians’ care needs changed. They may be experiencing:

  • Depression or exacerbations in people who already have it.

  • Anxiety about life changes or going out in public again.

  • Wrist, neck or back strain due to at-home workspaces that were not ergonomically correct.

  • Sleep issues due to new routines or not enough activity.

Create content focusing on these issues including blogs, social media posts and detailed service line landing pages. This is also an excellent opportunity to explain the many ways patients can access your clinicians:

  • Virtual visits with a range of specialties.

  • After-hours care.

  • Walk-in specialty clinics, if available.

  • Patient portal messaging.

  • Same-day appointments.

3.Help consumers with high-out-of pockets costs.

High-deductible plans and other cost-sharing requirements pose a challenge for many Malaysians. They may avoid appointments out of concern they can’t pay the bill. And when patients delay care, they’re often sicker when they do go to the doctor. Treating more advanced illnesses can be more expensive for them than if they had gone to the doctor earlier.

How can you make healthcare convenient for patients with high out-of-pocket costs?

  • Emphasize the importance and availability of preventive care and that many insurance plans cover these services in full.

  • Make payment plan information available online so patients can learn about it discreetly. You may also wish to offer online access to patient financial services through a chat or message feature on your website.

  • Educate consumers about how to lower their costs. For example, share that seeing a PCP (Primary Care Physician) typically costs less than an urgent care visit

4. Use technology to improve the patient experience.

 No one likes filling out paper forms or sitting in a waiting room. These activities became safety issues during the throes of the pandemic. Savvy organizations turned to technology to mitigate the risk. Apps and automation software made it possible to electronically collect patient information and hold their places in line while they waited in their cars.

If your organization is using this technology, market its benefits. Can patients avoid coming in 15 minutes early because paperwork is done online? Can they bypass the waiting room and receive a text when they’re ready to be seen? These small conveniences can greatly impact patient experience scores, so why not shine a spotlight on them?

Consumer Trends Influencing Healthcare Convenience.

 Thanks to Lazada and other online marketplaces, consumers get questions answered, products ordered, bills paid and more online. These brands are helping Malaysians shop around and run errands virtually, saving precious time for other activities.

Malaysians want similar experiences in healthcare. Many would be happy to replace phone calls and office visits with online interactions whenever possible.

Consider this:

  • 80% of Malaysians who had a recent virtual visit were satisfied with the experience and are open to future telehealth encounters .

  • More than half of millennials and Gen Xers would switch providers based on the ability to book appointments online .

  • 80% of Malaysians prefer to pay healthcare bills online .

  • 56% of patients say virtual waiting rooms are more efficient than traditional waiting rooms .

If you’re not marketing convenience, your healthcare organization could be missing out. Malaysians care deeply about clinical expertise and quality. But given a choice between comparable providers, the one that’s easiest to interact with is likely to get the appointment.

Marketing convenience can help your practice become consumers’ go-to option.

5 core features that convert new visitors on your healthcare website.

Google receives an approximate amount of 70,000 health-related search queries per minute. Proving that most people look for information about their health concerns online before consulting a physician. Therefore, medical practice websites with authoritative content that answer some of these health questions are more likely to attract new website visitors and convert them.

According to a HubSpot survey, most customers prefer to engage first with content from a business before becoming paying customers. Persuasive website copy and medical content are written with the target audience to help medical practices attract specific new website visitors and eventually convert them。

In this article, you will learn specific strategies and features medical practice websites should have to convert new website visitors to paying clients.

 

1. Interesting Website Copy

 Two out of ten website visitors read beyond the headline of online content.

Therefore, a medical website copy should grab the reader’s attention and move the reader to the end of a web page. New website visitors leave a website immediately when the content isn’t engaging enough.

A medical copywriter with medical knowledge and marketing skills has the capacity to create powerful website copy that grabs the reader’s attention and hooks them till the end of the copy.

Medical practice websites should have the following pages: home, about us, service, blog, and contact. The home page is an essential web page because it is the initial interaction point new Malaysian clients have with a medical practice.

5 core features that convert new visitors on your healthcare website
5 core features that convert new visitors on your healthcare website

To have a lasting first impression that boosts conversion on the homepage, here are specific content and information to include:

Unique value proposition

Using a few sentences, describe who you are, your services, and their benefits. Insert a clear image of the physician and the team close to this value statement. This captures the reader’s interest and builds engagement.

Present your most important medical services

Brief description of the features and benefits with a clear call to action such as “book an appointment” for each section.

Testimonials and stats

Show the number of clients who have benefited from using each of these services.

Display certificates, logos, and awards you have received

This affirms your educational background and professional capability to manage specific medical conditions.

Free bonuses such as short e-books

Website visitors must enter their email addresses to get a copy. This helps to build your email list and to follow up with subscribers via email. Besides the home page, the service page should communicate in detail your specific services, who benefits, and what makes your service different from others. Also, end each service description with a specific action you want the website visitor to take.

The about us page should describe your values, mission, and the specific roles of your medical team. Insert links to your contact us page for visitors who want to contact you or your team to ask questions.

A medical website with clear copy, few web pages, and specific navigation links converts website visitors faster than those with many pages and links.

 

2. Create Authoritative Medical Content

A blog page should be dedicated to the creation of consistent valuable content for your prospective website visitors. Businesses who blog receive 55% more traffic and 67% more leads than those who don’t.

Random creation of blog posts does not yield a positive return on invested time and resources. Before creating content, conduct thorough customer and keyword research to identify your ideal client’s pain points, medical conditions they have, and solutions they search for on Google.

To find out your ideal client’s pain points and medical needs, use online forums, Facebook groups, Quora, and subreddits where your clients are members. In these groups, look out for recurrent complaints and medical struggles the members face.

Afterward, conduct keyword research using paid SEO tools or using Google-related search or Google autocomplete search results. This provides content ideas to consider and keywords to use for optimizing your content.

Create a content marketing strategy using the information you have gathered from your research.

The goal of your content strategy is to create authoritative content that ranks high on Google, add website visitors into your email lists, and follow up with content that informs and presents your services as the solution to their medical problems.

 Authoritative search engine optimized content with the right keywords ranks higher on Google search results.

3. Social Proof

Social proof entails the different ways to gain patients’ trust in your service and achieve their desired results. The most effective social proof is a testimonial from customers who have benefited from your medical service.

 Here are types of social proof for a medical practice website:

Testimonials

This is a detailed customer success story of how your medical services solved their health problem. Testimonials need a Malaysian client’s approval before usage because of privacy concerns.

However, for testimonials to be effective, include certain types of testimonials and information. Video testimonials persuade new website visitors more than pictures. Each testimonial should highlight the customer problems before using your service, experience, and specific health outcomes achieved after using your service.

Email subscribers

Your email list is important in following up with new website visitors who may not be interested in your services at the initial website visit. Therefore, you need to include the number of email subscribers on your sign-up forms to entice them to subscribe. For example, add “Join 10,000 other email subscribers to learn more about carpal tunnel syndrome”.

Media mentions

Display visibly on your home page if popular news media like The Star  or influential websites have featured your medical services.

 

Statistics on the number of customers served: Physicians who have successfully treated many cases display these stats to boost credibility and showcase experience in handling a medical condition.

4. Multiple Sign-Up Forms

Emails are one of the best ways of building relationships with potential clients and new website visitors.

Build and grow your email list by placing multiple sign-up forms at strategic places where new website visitors can see them and offer free bonuses to boost sign-up rates.

The best places to add your email sign up forms are:

 

  • Above the fold in a blog page

  • At the end of some blog posts together with a bonus

  • About us page

  • Sidebar

  • Footer

Email sign-up forms that include each subscriber’s gains by joining your email list, confidentiality statement, and email frequency convert new website visitors.

 

5. Social media links and share buttons

Most health care businesses have social media pages where they connect and build relationships with new Malaysian clients.

The addition of social media page links to a medical practice website provides an alternative communication channel for new website visitors. Add these social media links to the footer of the homepage, blog, and contact page.

Also, the social media sharing buttons service page and on each blog post encourage new website visitors to share your content on social media. This increases the visibility of your medical services and attracts new interested prospects who convert into paying customers.

The sharing and re-sharing of your content using social media share buttons ensures a continuous inflow of new website visitors and promotes steady exposure to your services even without active marketing.

Conclusion

Medical professionals can leverage online platforms to attract new clients into their medical practice. Most clients search for information online and interact on social media.

Medical practice websites with clear website copy, optimized authoritative health content, sign-up forms to engage prospects through relationship-building emails, and access to your social media pages have a higher conversion rate and better online exposure.

4 Ways To Grow Your Healthcare Business

Marketing is essential for maintaining and growing any healthcare business. A successful healthcare company needs to be able to retain existing patients, while also offering competitive services in order to attract new patients. While this task can be difficult and time-consuming, here are 4 simple ways to effectively operate and grow your healthcare business: 

Know your targeted patients 

Before trying to attract new clients, it is extremely important that you understand what group of individuals you should be targeting. To do this, examine your previous patients and observe key factors such as their gender, location, age, and occupation. This data will then help you build a brand that appeals to your targeted clients. This information will also direct you to what advertising and marketing strategies you should utilize and when and where to use them.

2 doctors with a patient | Digital and Influencer Marketing Agency in Malaysia - MYSense

Focus on branding 

One of the most important components of a successful marketing strategy is building a positive brand image that will attract more patients. Aim to create a unique brand image that sets you apart from competitors, effectively represents your values and principles, and appeals to your targeted patients. The healthcare industry is highly competitive, so it is crucial that you communicate to your healthcare consumers why your healthcare company differs from others. Most importantly, ensure that your branding is consistent across all platforms. This means that all your content should include your logo and your company’s colors and fonts. 

Encourage online reviews 

Typically, clients leave reviews when they are motivated to do so, or if they have had a very good or poor experience. Unless you ask your patients for online reviews for your health services, you miss an opportunity to be featured in a review that includes positive feedback from patients who were satisfied with their visit. To increase client feedback, your healthcare business should send out an automated survey to all clients after their visit. These reviews should then be displayed on your website where visitors can see positive reviews which could further convince them to choose your healthcare company.

A laptop with reviews | Digital and Influencer Marketing Agency in Malaysia - MYSense

Utilize social media

Establish or enhance your presence on social media. By creating content on Facebook or Twitter, you can direct user traffic to your page and to your practice. You can also create a blog on your website where you announce local health events, provide wellness tips, and discuss information about your practice. You can use Facebook and Twitter to promote your blog which will help in reeling in more readers and potential clients. 

 

It is necessary to remember to regularly review your marketing strategy and adjust it to take on new ideas that will help your healthcare company grow. Do you need help attracting new patients, but don’t know where to start? Feel free to reach out to us!

Top 5 Healthcare Video Marketing Tips

Video marketing in healthcare is a powerful tool to reach and engage your target audience. Videos are accessible, informative, entertaining, and easy to share across any of the platforms you use. If your healthcare company is looking to improve your inbound marketing strategy, here are five things to include to take your healthcare marketing efforts to the next level.

 

  1. Tell a story.

Research suggests that nearly 80% of healthcare marketers prefer brands that tell stories as part of their marketing strategy. Video marketing is the perfect opportunity to leverage the power of storytelling with your audience. The more you tell stories about your healthcare company, the more likely your customers will understand what your healthcare company is offering and how it can benefit them as Malaysians.

 

  1. Make the first 10 seconds count.

 

Always remember that your customers do not have a lot of time so make your videos attention grabbing. In the opening seconds, you must clearly say what your video is about and give your healthcare customer confidence that what they’re about to watch is worth their time. It should answer your audience’s question, “What’s in it for me?” You can open with a question, introduce a problem and propose a solution, state a startling fact, or use the words “what if” or “imagine.”

Video steaming on a phone | Digital and Influencer Marketing Agency in Malaysia - MYSense

3. Include closed captions.

As per research, 85% of videos on Facebook are viewed without sound, and this trend also applies to Instagram.. By adding closed captions or subtitles, you can improve your healthcare company’s ROI, increase engagement, CTRs, and leads, and make your videos more accessible. 

4. Optimize your video for search.

 

While textual content can help with SEO to achieve high rankings on Google, there is a lot you can do to get your video content up there as well. To improve video SEO, you can choose relevant titles with keywords, write a video description similar to the top-performing videos in your healthcare niche, and use all relevant tags. Adding keyword-rich transcriptions and closed captions will also help boost your SEO. 

5. Include a call-to-action (CTA).

Your viewers in the healthcare industry who stick around and watch the entire video are now genuinely interested in your company. Now is your chance to convert them into leads by letting them know exactly what they have to do next. According to a study conducted by KISSmetrics, adding a single CTA within a video generates as much as 380% more clicks than a CTA on the sidebar of the same page. You can try out  different placements of your CTA to find out what works best for your Malaysian target audience. 

Effective healthcare marketing videos can personalize your message and brand, whether it is for marketing, communications, or healthcare purposes. Before starting your video marketing strategy, make sure to check the tips above to achieve the maximum result.

 

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6 Digital Healthcare Marketing Trends | Digital and Influencer Marketing Agency in Malaysia - MYSense

6 Healthcare Digital Marketing Trends.

6 Digital Healthcare Marketing Trends | Digital and Influencer Marketing Agency in Malaysia - MYSense

Why do so many healthcare organizations seem to lag behind other industries when it comes to implementing effective digital marketing and social media strategies? One of the most obvious reasons: medical providers are regulated by different rules than most other industries! When you’re governed by Kementerian Kesihatan Lembaga Iklan Ubat and patient privacy, you have to be extra careful that your marketing strategy doesn’t violate any federal or state laws. 

Patient privacy shouldn’t scare you away from developing a great marketing strategy, though. 

At MySense, we work with medical practices all the time who are scrambling to catch up and develop effective marketing strategies after years of feeling overwhelmed by the process of finding and converting leads. 

We get questions like this all the time:

  • How do we direct traffic to our website?

  • How do we make sure that we’re showing up on the first page of search results?

  • How do we convert prospective  patients? 

  • We have a lot of Malaysian contact information, how do we proceed? 

  • Should we be blogging? 

  • What social media platforms should we be using? 

  • When people Google my business, what do Malaysians see?

 

Let’s look at six trends that can change your game plan when it comes to marketing. 

Trend #1: Using a great content marketing strategy

Content marketing is all about providing high-quality content to potential customers without charging any amount . Ideally, you will be collecting their information; their name, contact details, and perhaps some information about their unique interests and needs.  

If you want to have a good Search Engine Optimization (SEO) strategy, you have to support it through great content. Content is what gets your website into those early Google results, whether that content is made up of blog posts, special downloadable offers, newsletters, engaging videos, or anything else that works for your specific industry. Content also allows you to personalize your customers’ experiences and shape the buyer’s journey. It develops trust between yourself and each prospective patient, ensuring that they think of you as a reliable and trustworthy expert. 

Trend #2: Websites MUST be responsive.

A responsive website is one that is fully functional, regardless of which device is used to access it. It adapts to whatever screen the user has in their hands. Instead of laptops, many patients use mobile devices, including smartphones and tablets. 

 

Malaysian patients’ expect a phone-based experience. They don’t want to deal with clunky websites, slow-loading graphics, or scrolling around on a mobile page to find what they are looking for. Responsive web design eliminates these pain points and gives your website users a positive experience.  Responsive websites are cleaner, easier to navigate, and more effective at retaining customers. Effective inbound marketing directs users to your website, but a design that looks terrible on a phone will immediately send the visitor away to find something else. 

DentalFlex responsive website preview on different devices | Digital and Influencer Marketing Agency in Malaysia - MYSense

Trend #3: Websites also need to be Google-friendly.

People trust Google to bring them accurate results. Think about how many Malaysians use Google search to check out their symptoms, give themselves peace of mind, or decide whether or not they need to seek medical care. 

Google receives a billion healthcare-related search queries every day! Medical providers can be there to reassure people, provide them with good information, and help them determine when to see a doctor or medical professional. Creating a Google-friendly website is about more than just putting great content on your site. It’s also about ensuring that you are using the right keyword and phrase combinations, especially for auto-complete searches related to medical conditions. 

 

One of the easiest things to do is to make sure that you are set up on Google My Business, which you can think of as Google’s official phonebook. Providers that don’t have an official Google Business listing may be perceived as unprofessional or sketchy, which is the last thing you want. When creating your listing, you can input the information about your medical practice that you think most Malaysians want to know: location, contact information, price points, provider names, services, and more. The easier you are to find on Google via organic search terms, the more success your overall marketing plan will have.

Trend #4: Prioritize SEO across every page on your site. 

SEO is not just something to consider when putting together a blog post. You should focus on driving traffic to your website by designing each page with SEO in mind. Ask yourself this important question: how does this page increase our likelihood of showing up when a potential customer inputs their online search terms? 

Competing for traffic is an integral part of your marketing strategy. If you are operating in a competitive market already, such as a large urban area or a region with lots of other providers in your field, it will be even more important for you to provide great SEO strategies. 

Here are some important elements to use as you develop an SEO plan:

  • Research the best keywords to use for your practice, state, and community.

  • Include a FAQ page on your website, as that can answer the questions Malaysians have as well as give you lots of ways to use your keywords.

  • Use a variety of internal and external links, because internal links direct people to additional content that you’ve created, whereas external links show Google that you’re not just trying to spam people.

 

One other thing when it comes to SEO: consider working with a qualified digital marketing agency. They will know more about keyword research and integration, content creation, Google snippets, meta descriptions, and all of the ever-changing Google algorithm updates.

Trend #5: Be accessible online, not just on Google.

Some practices are out of luck because they pretty much have Google and that’s it. Healthcare providers have the benefit of so many great resources where they can reach Malaysians in an organic and meaningful way!

For example, you could list all of your providers on your WebMD page. WebMD has routinely ranked as one of the very top healthcare-related websites on the internet, and you could use that popularity to your advantage. If WebMD shows up in the search results before you do, what if you could direct people from WebMD to your site? The site even allows doctors and other medical professors to answer questions directly. This certainly contributes to your development as a trustworthy source of information! 

 

Think about where else Malaysians go for the information they need when they aren’t just Googling their symptoms or looking for a doctor. Many people check Facebook! If you have an active and engaging Facebook Business profile, you can find new patients, build a community, and do some great reputation management to show potential patients who you are and what you care about.

Digital accessibility button

Trend #6: Use multimedia effectively.

Today’s Malaysias’ internet users expect to encounter videos in advertising, entertainment, and information. If you’re not using multimedia to promote your practice, you can be confident that your competitors are. It’s not uncommon for people to have some anxieties and worries about seeking out a new medical provider, and great videos can help ease those fears. Website visitors can get to know your company, learn about your values, and find out useful information about their health through video, all while developing a relationship with your practice. 

 

 

Don’t forget to include a Call-to-Action (CTA) at the end of your video so that Malaysians have an actionable step to take next. This CTA can be something like:

  • Contact us for an appointment

  • Schedule a consultation

  • Learn more by visiting our website

  • Find out more by downloading our free information packet

What if you’re not feeling tech-savvy enough to incorporate all of these trends?

By their very nature, trends are new. It can be overwhelming to learn about all of this and try to figure out ways to incorporate these important new aspects of digital marketing. However, you don’t want to end up left behind by your competitors who are nailing it when it comes to these trends! That’s where MySense comes in. 

We’re ready to get started! Are you? 

 

Let us help you develop an inbound marketing plan that will work for you and your unique needs! Start seeing a better ROI and more growth in your region by contacting MySense Today!

Top 5 Healthcare Marketing Trends

Top 5 Healthcare Marketing Trends for the Digital Age.

Top 5 Healthcare Marketing Trends In Digital Age | Digital and Influencer Marketing Agency in Malaysia - MYSense

Introduction 

As a healthcare marketer, your work is to figure out the best ways to gather new leads and convert them into patients who come back year after year. It has never been an easy job, and it seems to get harder each year as competition increases, technology changes, and new regulations are introduced.

 

However, do not be discouraged. By taking the time now to update your healthcare marketing strategy, you can assist your hospital or practice stay ahead of the competition. Keeping up with marketing trends will assist you outpace your competitors, convert more leads, and continue to increase patient satisfaction and retention. To better understand your needs, here are some questions that some healthcare marketers answered and have been categorized as  top challenges and marketing objectives. By the use of data, research, and expert experience, we have identified the top 5 healthcare marketing trends for the digital age in Malaysia below.

1.Patients expect you to put their (digital) experience first.

It’s a given that your patient’s experience should always be top of mind, both in office and online. But do you know how much their online experience impacts your bottom line? With 77% of patients performing online research before booking an appointment, a patient’s online experience is crucial to whether they will convert from lead into customer. If you focus on creating an exemplary online experience for potential patients, you’re bound to see a high ROI.

 

         Acquiring more leads with digital marketing

For healthcare marketers, a patient’s digital experience begins with your organization’s website. A whopping 83% of patients visit a hospital’s website before booking an appointment. Ensure it’s easy for Malaysians to navigate, utilizes a strong SEO strategy, loads quickly, and provides a wide array of patient-focused content. It’s also important to give potential patients options on how they interact with your brand. Consider offering online appointment booking, a customer service chat bot, electronic patient registration, text reminders, and video appointments.

 

A patient’s research doesn’t end at a healthcare provider’s website; that’s just the beginning. Potential patients will be reviewing social media, curated content, news articles, and reviews. To ensure you’re getting in front of patients, potential and current, make sure your healthcare marketing plan encompasses a robust range of content for your website, social media, and press pitches. The more high-quality content you can put out, the more likely potential patients will find (and use) your services versus a competitor.

 

Content to add to your healthcare marketing plan could include:

  • Q&A pages on common health issues.

  • In-depth articles focused on chronic illnesses.

  • Blog posts about healthy living and preventative care.

  • Videos featuring healthcare professionals.

  • Patient success stories.

Turning leads into long-term patients

Once a patient has set an appointment, if you’re not continuing to digitize their experience, you’ll likely lose them. This is especially true for millennials, who generally prefer digital interactions above phone or paper. The key is to make the patient’s digital experience simple and quick, while keeping everything Kementerian Kesihatan Lembaga Iklan Ubat compliant.

To start, implement online forms on your website to ensure patients can easily sign up for appointments, submit their medical information, communicate with their healthcare professional, and answer health-related questionnaires. It’s a win-win for patients, the back office, and healthcare marketers, less paper, more efficiency, better data capture, and higher patient satisfaction. Add patient portals, email campaigns, and various communication channels to your digital marketing mix to turn one-time patients into lifetime customers.

 

Did you know? 78% of healthcare marketers see their digital presence as the most important piece of growth for their healthcare marketing strategy.

 

2. Reputation management is key to converting new patients.

Every day, potential patients are searching the internet for healthcare professionals, and research has found that people trust online reviews almost as much as personal references. That’s why user-generated content like reviews are now heavily weighted by search engines. If reputation management is not a part of your healthcare marketing strategy, it’s highly probable that you’re losing out on patients. Now is the time to jump on this healthcare marketing trend, since only 8% of healthcare marketers saw online reviews as their most important marketing channel in 2020.

It can be easy to gather patient reviews to boost your search rankings and conversions. Try implementing an email campaign that follows up with patients after appointments, asking them to review you on popular sites and take a patient satisfaction survey. Not only will these reviews improve search rankings, but you can utilize the survey data to discover trends and implement improvements. Automating patient communication and feedback gives healthcare marketers more time to dive into data, identify problems, and develop solutions.

By creating an excellent patient experience and stewarding that patient after their first appointment, you can expect to receive more reviews. By pairing constant, clear, and simple communication with an excellent digital experience, patients are more likely to not only return, but refer you by mouth and online.

 

Pro Tip: Use a field rating in your patient satisfaction survey to calculate satisfaction scores and highlight them in marketing materials.

Quick Tips | Digital and Influencer Marketing Agency in Malaysia - MYSense

3. Location-based SEO can make or break your marketing tactics.

Each year, about 93 million Malaysians search for a health-related topic online. As with every other healthcare marketing trend, SEO best practices continue to adapt as technology and human behavior change over time. But the most recent SEO change is actually great for healthcare marketers: search results are more localized, even when searchers do not insert a geographic or location-specific term. But you still need to implement a strong SEO strategy to ensure you’re staying on top of search results.

Google’s algorithm ranks pages according to proximity to searcher, relevance to search terms (i.e dermatologist, heart specialist), frequency or amount of reviews, and uniformity of address across websites. When you focus on each of those areas, you’re more likely to land in the local search pack. That’s the golden ticket to getting more patients, it’s the box at the top of a SERP and what will be produced from a voice search. 

Address

It’s wise to do an audit of your location listings every six months to ensure accuracy. Sites to review include your website, social media, Google My Business Pages, and review sites like Health grades and Rate MDs. When auditing, it’s a good idea to add a photo or two or refresh the content somehow to show Google it’s an active page. Keeping address details and pages up to date is incredibly important for minute clinics and urgent care sites because Malaysians are more likely to search for those using their phone, both through text and voice search.

Reviews

If your healthcare marketing strategy doesn’t include a plan for gathering patient reviews, develop one ASAP. The plan needs to be ongoing because Google places more weight on healthcare providers who have a constant stream of positive reviews. Keep in mind that Google automatically shows results with at least a 4.0+ star rating within the local search pack at the top of a SERP.

Search Terms

Google may be including geographic location in search automatically, but that doesn’t mean you can’t skimp on your location-focused keywords. Utilize an array of long-term keywords that include location name, plus identifiers like state. Don’t forget to also include keywords connected to specialty or treatment type. Spoiler alert: voice search is also going to impact your SEO strategy, but more on that later!

 

Pro Tip: Redirect patients to your Google My Business Page after they submit positive feedback through your patient satisfaction survey.

4. The future of search is voice.

As alluded to above, voice search is here and it’s impacting healthcare marketing in a big way. More than 43 million people in Malaysia own a smart speaker, and Alpine estimates that one billion voice searches happen per month. So how can your healthcare marketing strategy prepare for the ever-growing field of voice search?

Start off by adding natural language into your SEO strategy. Consider the questions patients might be asking Alexa or Siri  and how they ask them. Voice searches are typically longer than text searches and utilize the words why, how, where, and when more often. Create content that answers common health questions (like “How do you know you have the flu?”) to increase your organic search results. As always, creating content that ranks in voice search is no different than text search; it needs to be high quality, easy to read, concise, and easy to digest.

The Future of Healthcare Marketing

 

Be thinking about how to utilize voice in other ways, such as using chat bots, filling out patient forms, navigating patient portals, or setting appointments.

5. Video is now the preferred content type.

Video has infiltrated content marketing across all industries, and it’s quickly becoming the medium people prefer to consume content through. In fact, Hubspot reports that 45% of people watch more than one hour of video every day. That’s a big deal! If your hospital or practice hasn’t invested heavily in video marketing yet, now is the time, especially for social media marketing. An astounding 81% of people have been convinced to buy a product or service by watching a brand’s video, which means healthcare organizations can convert more patients by investing in video.

But what types of videos should your practice or hospital create? Here are just a few ways to utilize video in your healthcare marketing spread:

  • Doctor intros

  • Patient stories and testimonials

  • Event or location promotion

  • Health education

  • Quick health-focused tips and tricks

  • Live video appointments

Video continues to grow in the realms of live video and video communication. Try scheduling a few live Q&A sessions per month with healthcare specialists on social media. These videos will increase social media engagement, give patients the opportunity to get important health questions answered, and strengthen patient-doctor connections. Add your videos to YouTube and create a Q&A blog post to get even more out of your content.

 

Pro Tip: Embed videos on your website and add a lead gen form underneath to capture more leads from video content.

Top 5 Healthcare Marketing Trends for the Digital Age

Bonus Healthcare Marketing Trend: Healthcare Apps Are The Future

Gone are the days when it took thousands of dollars, tons of developers, and hours upon hours to develop an app. Not only has entry into the app market lowered, but patient expectations of having an app have risen especially for millennials and Gen Z.

Use an app to send push notifications about upcoming appointments or yearly exams, upload coupons or discounts, provide health records, create an easy way for patients to communicate with their healthcare provider, and more. When forecasting marketing needs into the future, consider adding an app to your marketing strategy as another way to reach your target audience and better communicate with patients.

Healthcare Marketing Trends Conclusion: Digital is driving the patient experience.

A doctor’s bedside manner, the cost of care, and the in-office experience will always have a major role in patient satisfaction, but healthcare marketers have more opportunities than ever to make a positive impact on this. By putting your patients’ digital experience first and making their healthcare journey as simple to navigate as possible with digital tools, your healthcare organization will please more first-time patients and continue to grow existing relationships.

Now is the time to get ahead of your competition and land the ROI your leadership team is looking for. By integrating the five healthcare marketing trends above into your marketing strategy, your healthcare organization will acquire more leads, gain more patients, and retain those patients long-term. Now go forth and dominate the digital patient experience!

 

Looking for more healthcare marketing tips? Navigate healthcare marketing like the boss you are and get ahead of the competition with these helpful blogs.

Digital Marketing Agency in Malaysia - Tips for creating a successful healthcare social media strategy | MYSense

5 Tips for Creating a Successful Healthcare Social Media Strategy

5 tips for creating a successful healthcare social media strategy | Digital and Influencer Marketing Agency in Malaysia - MYSense

Now more than ever, the healthcare sector is evolving. As healthcare marketers face new problems in growing their practice, it is the ones who take the extra risk to stand out that find the most success. The perfect example of a marketing risk is Healthcare social media marketing when considering the scope of the medical field. It is private in nature, and patient stories are protected by Kementerian Kesihatan Lembaga Iklan Ubat compliance. So why spend money and time putting together a social media strategy? It’s simple! As per the statistics portal, 71% of total Malaysian internet users in 2020 were social media users. That is equivalent to 2.46 billion people, a number that is expected to reach 2.77 billion by the end of  2021. 

 

The good news is that we have some tips for you on creating a successful social media strategy.

 

 

  1. Facebook, Instagram and Linkedln…

It is quite important to understand what the audience is on each network and the general purpose of the platform. LinkedIn, for starters, is basically the business-oriented network, where you are more likely to recruit future employees than potential new patients, but that is not to mention it does not have a purpose for you. LinkedIn is also a great network for healthcare organizations to position themselves as leaders in the industry by educating and building trust with their followers. Facebook on the other hand, is a more personal network where people look for opinions from their family and friends, watch or read real life stories, or simply get entertained by a meme or a comic strip. One of the original social networks has become a strong platform for healthcare organizations to build personal relationships, share engaging stories, and gain positive reviews. Each network’s unique audience also has its own expectations for what it wants to see posted. An example is videos and curated content tend to work better on Facebook, while LinkedIn is a space to find job postings, company news, and industry-related content. Convince & Convert recent;y explored how the largest hospitals in Malaysia successfully use social media, including what types of posts resonate the best on each network, which can help facilitate your social media decision making. When planning out your healthcare social media strategy, keep in mind that you do not have to manage a profile on every network. Use the information you gather about each audience and pick the ones that benefit you the most.f

Social media | Digital and Influencer Marketing Agency in Malaysia - MYSense

  2. Don’t just be there to be there.

The first step is having a profile on social networks, however, it is a small one. It is everything after the signing process that ultimately impacts your healthcare business. Here are some good social media practices to keep in mind.

 

  •  Be active. Consistency is key, while also avoiding the overzealous approach. A few good rules of thumb are to post between five and seven days a week, once a day on Facebook and LinkedIn, three to five stories and one post a week on Instagram. Being active also refers to liking posts, commenting, joining discussions when you can present your practice as an authority in the space.

  • Keep your brand consistent across networks. This refers to having similar header and profile images on each network, but be sure to size appropriately. Hootsuite website puts together a detailed list of image sizes for each network, and if you do not have an in-house designer, tools like canva can assist you to whip up graphics fit to size.

  • Always be professional. Do not shy away from criticisms or tough questions, and be sure to respond to comments and/ or reviews, especially when they are negative. Just be mindful to stay professional and understanding to the commenter’s concerns.

3. Content is king.

You may have come across this phrase before, however, it is certainly not outdated. Just like the healthcare sector, content has evolved to involve articles, blogs, photos, podcasts, videos, interactive pieces, you name it. There is so much good content out there, it is like holding 4 of a kind in a poker match (kings, ofcourse). Remember  to consider each network’s audience when posting certain types of content, and mix it up periodically. Do not get stuck posting links to blog posts on Facebook everyday. While links have a lot of success, you can fall on stale grounds with your Malaysian followers. You can as well throw a video post in there, together with a curated piece, then a photo, and so on. Sharing dynamic content will not only keep your audience engaged, but it will help develop a positive online reputation for your healthcare organization.

 

 

 

4. Get the most out of your social media efforts.

The first great step into leveraging the 2.46 billion Malaysians on social networks is getting your healthcare social media strategy. It has so much to offer, such as paid advertising. Mixing in paid social media posts allows you to specifically target your ideal client base. Have pediatrics practice? Think about adding men and women with children in their household to your target market. The Social Media Examiner breaks down how to build specialized audiences for Facebook and Instagram, showing you how simple and granular targeting can be through social media advertising. Ofcourse, if you are going to put so much research into your organic posting, whether it is a boosted post or a full-blown advertising campaign, similarly to any paid marketing campaign with a locked down budget and distribution strategy.

Effort is the best indicator of interest | Digital and Influencer Marketing Agency in Malaysia - MYSense

 

5. Please consider Kementerian Kesihatan Lembaga Iklan Ubat (KKLIU).

You should always consider the risk of Kementerian Kesihatan Lembaga Iklan Ubat violations when posting on social media. If you post photos or videos of your office and/ or staff (which is building trust and is highly recommended), be sure to examine each post for possible patient information. If there is a Malaysian patient standing in the background photo, even partially shown, you have to have their permission in writing to post. Good thing we are online form builders, right? Think about having a social media consent form on hand that will give you permission to have patients shown in images or videos, or even better, to post patient success stories from your practice. Other common Kementerian Kesihatan Lembaga Iklan Ubat violations on social media include mentioning patient admission dates or addressing a patient’s health concerns in a public message or comment. 

 

Kementerian Kesihatan Lembaga Iklan Ubat compliance does not just refer to your practice’s posts or pages. Employees of your healthcare organization need to be careful with their personal postings as well. Needless to say, if you question whether something may or may not violate Kementerian Kesihatan Lembaga Iklan Ubat compliance and do not have legal patient consent, do not post it.

While maintaining a Kementerian Kesihatan Lembaga Iklan Ubat compliant practice sets limitations, it is actually quite simple to adhere to the regulations while also giving you the chance to build strong relationships and a positive online reputation. The best healthcare organizations on social media are committed to storytelling, educating their audience, providing dynamic content and presenting themselves as a reliable source online. You are in control of your own success, so it is important to plan ahead.

 

 Being immersed in the digital age, it is important to keep up with current trends.

Grow Your Healthcare | MYSense

Grow your healthcare organization with a strong marketing website.

Grow your healthcare organization with a strong marketing website | Digital and Influencer Marketing Agency in Malaysia - MYSense

 

We continue to see the world plugging into digital technology, it is important for the healthcare industry to keep up with web trends to survive. If it is making an addition of online forms with Kementerian Kesihatan Lembaga Iklan Ubat to your organizations’ EHR (Electronic Health Record) system, or creating a strong marketing website to enhance your practice, Moving forward, the wave of the present and future is going digital. Many healthcare customers believe building a strong marketing website has majorly contributed to an organization’s growth, therefore, grab your surfboard and let’s ride the healthcare marketing wave together.

What is Healthcare Marketing?

Your website is your surfboard, a strong tool that raises your healthcare organization above the competition to keep and attract more patients. Being able to develop a website that attracts the user’s attention and keeps business details, practices and Kementerian Kesihatan Lembaga Iklan Ubat is the building block to successful healthcare marketing. Here are a few tips to remember when tackling your healthcare marketing website:

 

UX

 

It is also known as user experience design, UX is very important for healthcare websites. As per Peter Morville, a pioneer within the UX field, useful, findable, accessible, usable, desirable, valuable and credible products are more likely to succeed; hence, your website designs should be able to compliment these aspects. What makes your healthcare practice usable? Make sure to highlight it. What makes you credible? Showcase security compliances and provider credentials. Desirable? You can design a site that states “We have what you are looking for, and here’s why.”

 

 

Pro tip: Being able to utilize forms in your UX design will assist patients to answer the important questions directly for you, such as contact details. Appointment setting, or what healthcare information users may be seeking for mostly. Make sure you stay on the surfboard, the possibilities of webforms are as limitless as the ocean.

Female young blonde doctor | Digital and Influencer Marketing Agency in Malaysia - MYSense

Content 

 Are you aware that almost 3 in 4 Malaysian consumers use search engines to research healthcare treatment? The best way to top up in these searches is by developing SEO- friendly content that answers patients’ questions, while also building a certain level of trust with readers. The absolute best method to kick off a strong content marketing campaign is to set clear goals. Are you trying to drive volume to a specific service? Is being at the top of specific searches front of mind? Then setting goals will assist you to create content that is relevant, often garnering return visits and leads that show potential.

 

Video 

Including videos on your site is a trend that is upward and powerful. At the beginning of 2018,  Wyzowl published results from their 4th Annual state of video marketing survey, which concluded that the average person watches 1.5 hours of video a day. That is quite a lot of video and many healthcare organizations in Malaysia take advantage of video with doctor interviews, testimonials, or “ meet the staff ” series.

Live Chat 

The main use of live chat is to help the user seek information quicker. Communicating with them live is a good way to ensure trust and confidence on your patient as they are on your site and ready to take action. The problem with live chat is being able to employ experts that will be enough to be answering questions. If your organization is not ready to do this, there is an option of using chatbot, it normally gives medical practices the chance to answer simple questions automatically, which provides a website experience that is more personalized.

 

Social Media Marketing

As social media continues to be more popular, this has become a convenient way for patients to seek information and make decisions that are informed about their healthcare needs. Social engagement gives several ways to connect with your patients. A social media marketing plan that is though-out provides you with many channels to share your content with Malaysians, have connections with patients that are real-time, and build relationships that are meaningful, and that supplement word-of-mouth marketing tactics.

 

Pro tip: You can add social media sharing buttons to your website to assist in increasing your content and social media marketing campaigns.

Doctor's hand on a laptop | Digital and Influencer Marketing Agency in Malaysia - MYSense

Conversion Rate Optimization

Why should you take on the job of developing a healthcare marketing website without tracking your progress or testing it? This will definitely be viewed like a step forward and two steps backwards at the same time, this is why marketing guru’s tend to offer online forms Conversion Kit that comes with UTM tracking (Urchin Tracking module which  is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns), Social autofill, Google Analytics, some submission data tracking, and more. As a medical practice, you are advised to strongly use CRO, whether it is A/B testing your online forms or website statistics tracking for you, the addition of CRO to your marketing strategy as a healthcare practice, is like having a state of the art surfboard rope to move it back when the marketing waves take off.

Digital Marketing Service in Malaysia - Three things that maybe harming your medical practice | MYSense

3 things That Might maybe Harmful to Your Medical Practice’s Online Reputation.

Three things that maybe harming your medical practice | Digital and Influencer Marketing Agency in Malaysia - MYSense

All medical practices owners in Malaysia know that having positive patient experience is important to the success of their business. The use of word-of-mouth is not a marketing strategy to be depending upon today, if you are aiming to grow your practice, then even the patients that are satisfied will not be able to bring business that will make an impact. 

 

The consumer habits have been seen to change, and therefore if your competitors have not adapted their marketing strategies to fit the shifting trends, then you can be confident that they soon will.  The potential patients you have still place a certain value in social trust, however, their information-gathering process has majorly moved to the internet and particularly through social media platforms and  online reviews sites.

 

To improve your practice’s online presence, you must first understand how important reviews are to Malaysians. Here are a few statistics to keep in mind:

Potential patients immediately turn to reviews for guidance.

  • About ¾  of Malaysian consumers (71%) say they use online reviews as the first step for finding a new doctor.

 

Almost all your potential patients read reviews.

  • 90% of all Malaysian patients use online reviews to evaluate physicians.

 

Malaysian consumers check multiple sources for reviews.

  • 84.5% of Malaysians who read reviews visit about two different review sites before coming to a decision. 

 

Malaysians trust reviews just as much as word of mouth.

 

  •  76% of Malaysians trust online reviews as much as a personal recommendation, and among the locals trust is high among people between the age of 35 and 54, which stands at 89%.

Phone displaying rate your experience out of 5 | Digital and Influencer Marketing Agency in Malaysia - MYSense

If they do recognize the importance of online reviews, the practice owners most of the time end up falling short in search for a strong reputation. You cannot hope to support your reputation if you are not..


  1. Properly equipped to manage and improve your online presence.

This could include making your profiles polished on directory sites and ensuring you check them regularly, or you can work with a marketing partner who have certain tools to assist in improving your ratings.


  1. Ensuring that the Malaysian interactions , both online and in-person, are as positive as possible.

Basically, patients that are happy are more likely to leave reviews that are positive. But when you approach each point with a 5 star experience in mind, you will definitely find new opportunities for improvement.



  1. Responding to negative reviews properly.

Ensure you report reviews that you could be suspecting to be inaccurate or fraud-like, respond to them if you feel like you could save a patient relationship, and address any shortcomings that patients that are unsatisfied bring to light.


The recommendations above are only a few of the ways you can take action to strengthen your medical practice’s online reputation and have more new patients coming in. For more medical practice tips and the latest news about digital marketing for medical practice, contact us for more news for you.

12 Best Marketing Strategies For Medical Practices | Digital and Influencer Marketing Agency in Malaysia - MYSense

12 Best Marketing Strategies For Medical Practices

12 Best Marketing Strategies For Medical Practices | Digital and Influencer Marketing Agency in Malaysia - MYSense

Doctors today navigate an ever-evolving world in many aspects of medicine, but this is especially true when it comes to attracting and retaining patients. Additionally, the fast-changing online landscape often makes implementing effective marketing strategies for medical practices feel like shooting a moving target. 

 

But as hard as it can be, marketing is a must for doctors. Those who invest in marketing themselves prosper, while those who resist tend to fall behind. Fortunately, a few simple tactics can quickly boost your clinic’s online and offline presence, making it easier for patients to find you.

Before we dive in, there are a few key things to remember as you plan your marketing strategy:

    • Marketing is not advertising, though advertising can play a part in your marketing strategy. Marketing involves public relations, media planning, client support, market research, and community involvement as well as advertising.
    • Marketing is an ongoing process. Your strategy will adapt to changes in the industry and the world around you. Invest in a long-term strategy to grow your business over time rather than trying a “set-it-and-forget-it” scheme that will likely fall short.
    • Marketing is an investment. You should not only plan to spend time and money on your marketing strategy, but you should also track results to determine your return on investment to ensure you’re on track towards success.
    • Marketing is a conversation between you and your clients. As such, you should focus on what your target audiences—whether patients, other doctors, or a combination of both—wants and needs from their doctor, i.e., you.
    • Marketing is useless if you cannot back up your claims. Your practice will grow from your clinical excellence—unmatched patient care, expertise in your field of medicine, and successful outcomes. Focusing your efforts on improving your practice will ultimately be the most effective marketing strategy.

Here are the best marketing strategies for doctors and medical practices:

1. Build a website

Your medical practice needs an online home, somewhere you can be found by current and potential patients. Luckily, you don’t need to be an HTML wiz to get up and running with a customized site. Online services like Wix and Squarespace are straightforward, easy to use, and relatively inexpensive. Alternatively, you can hire someone to design and code a site for you—you can find freelance contractors on sites like UpWork or Fiverr. How you proceed depends on your comfort level, time, budget, and skills.

 

2. Begin a blog

A blog that is regularly updated and connected to your medical practice website offers many opportunities to meet the needs and interests of your audience. It’s also a place for content marketing, a type of writing that helps build your personal brand and represent who you are. “The adage is’ show it, don’t tell. “You show that you are a leader in your field. Some topic suggestions include your expertise, trends, and patient stories.

3. Provide content on Facebook

There are more than 1.94 billion monthly active Facebook users worldwide. As the tag lines of the social network are clear, all sites concern the connection. Professional Facebook Pages of your medical practice (with your personal pages), you can often contact your potential customers to remember your presence. Publish advice, news and other remarkable items help keep in mind that followers and fans when followers and fans need medical services. In addition, the ideal forum for blog posts – can provide virtual word-of-mouth by sharing and providing useful and interesting links to Facebook. 

 

4. Connect on Twitter and Instagram

Twitter, Instagram, and other social networks like Snapchat and LinkedIn provide additional opportunities to connect and share with your audience. Doctors-only services like Sermo can help you network with professionals around the world and further demonstrate expertise in your field. The key to maintaining a successful online presence is frequent and consistent posting—try posting to your Twitter and/or Instagram accounts several times a day, if possible.

5. Become a source for journalists

There are few better ways to establish expertise and gain exposure than by being cited in media. Journalists for print, online, and TV regularly seek out medical professionals to provide context and legitimacy to their stories. “Think about partnering with a local news outlet on a health column to position yourself as the expert to prospective and current patients,” advises Andrew Hanelly, Partner and Creative Director at Revmade, a marketing and advertising agency. Signing up for services like Help a Reporter Out and ProfNet will gain you access to media queries as well as provide you an outlet for pitching story ideas of your own to journalists.

 

6. Send an email newsletter

Capturing email addresses and regularly emailing your list of contacts drives traffic to your website, blog, and social network pages, which in turn, drives additional appointment requests and referrals. Start by collecting subscribers from your existing client and referral base as well as from your social media followers. Then create a newsletter template with an inexpensive mailing service like MailChimp or Constant Contact. Not sure what to include? Try starting with highlights of your recent work and links back to your blog posts.

7. Build an online profile

With so much going on in today’s digital world, like choosing where to eat and which babysitter to hire, people expect to be able to search and find doctors online. Building a profile in online industry marketplaces, like Zocdoc, will allow you to verify your information as well as add links to your website, upload photos, and display patient reviews.

 

8. Deliver unexpected care packages

Not all modern marketing methods are online only. Everyone loves free gifts and printing your office details on inexpensive promotional items like pens, stretch balls, magnets, and water bottles to give to patients and other doctors help. you get your contact information.

9. Leverage patient reviews

Your current patients and referring doctors are your best marketing partners. Harness the power of satisfied customers to help spread your name to potential patients by asking for referrals. 

 

10. Contribute to industry publications

As well as blogging and serving as a media source for articles, writing for medical journals about your experience and expertise can improve your profile with fellow doctors and have likely to lead to referrals.

11. Start a patient referral program

A top-notch care record and genuine interest in your patients will help encourage word of mouth and positive referrals to friends and family. But what’s wrong, hope a little reminder. Print out referral cards with a simple message like “Share the gift of good health” and your office information, and then arrange to distribute them, which can be part of your care kit. Once you receive your referral, be sure to follow up to let your referring patients know how much you appreciate them with a handwritten note, phone call, or small token.

 

12. Improve your SEO

Search Engine Optimization (SEO), which improves your chances of being found through an online search, can help drive targeted leads (i.e. patients and referring doctors) to your site. You can improve your SEO with localization, such as by adding practice addresses to your web pages. Creating original content for your website and blog is also helpful, as is encouraging links to your pages from other sites. Host a guest blog on other doctors’ websites and comment on social media posts to drive more traffic to your own site. 

Individually, each of these tactics can help grow your medical practice, but these marketing strategies are ideally used in tandem in a consistent and sustainable manner. They will support and reinforce each other, producing far better results than any other strategy.

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