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We continue to see the world plugging into digital technology, it is important for the healthcare industry to keep up with web trends to survive. If it is making an addition of online forms with Kementerian Kesihatan Lembaga Iklan Ubat to your organizations’ EHR (Electronic Health Record) system, or creating a strong marketing website to enhance your practice, Moving forward, the wave of the present and future is going digital. Many healthcare customers believe building a strong marketing website has majorly contributed to an organization’s growth, therefore, grab your surfboard and let’s ride the healthcare marketing wave together.
What is Healthcare Marketing?
Your website is your surfboard, a strong tool that raises your healthcare organization above the competition to keep and attract more patients. Being able to develop a website that attracts the user’s attention and keeps business details, practices and Kementerian Kesihatan Lembaga Iklan Ubat is the building block to successful healthcare marketing. Here are a few tips to remember when tackling your healthcare marketing website:
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UX
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It is also known as user experience design, UX is very important for healthcare websites. As per Peter Morville, a pioneer within the UX field, useful, findable, accessible, usable, desirable, valuable and credible products are more likely to succeed; hence, your website designs should be able to compliment these aspects. What makes your healthcare practice usable? Make sure to highlight it. What makes you credible? Showcase security compliances and provider credentials. Desirable? You can design a site that states “We have what you are looking for, and here’s why.”
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Pro tip: Being able to utilize forms in your UX design will assist patients to answer the important questions directly for you, such as contact details. Appointment setting, or what healthcare information users may be seeking for mostly. Make sure you stay on the surfboard, the possibilities of webforms are as limitless as the ocean.
Content
Are you aware that almost 3 in 4 Malaysian consumers use search engines to research healthcare treatment? The best way to top up in these searches is by developing SEO- friendly content that answers patients’ questions, while also building a certain level of trust with readers. The absolute best method to kick off a strong content marketing campaign is to set clear goals. Are you trying to drive volume to a specific service? Is being at the top of specific searches front of mind? Then setting goals will assist you to create content that is relevant, often garnering return visits and leads that show potential.
Video
Including videos on your site is a trend that is upward and powerful. At the beginning of 2018, Wyzowl published results from their 4th Annual state of video marketing survey, which concluded that the average person watches 1.5 hours of video a day. That is quite a lot of video and many healthcare organizations in Malaysia take advantage of video with doctor interviews, testimonials, or “ meet the staff ” series.
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The main use of live chat is to help the user seek information quicker. Communicating with them live is a good way to ensure trust and confidence on your patient as they are on your site and ready to take action. The problem with live chat is being able to employ experts that will be enough to be answering questions. If your organization is not ready to do this, there is an option of using chatbot, it normally gives medical practices the chance to answer simple questions automatically, which provides a website experience that is more personalized.
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Social Media Marketing
As social media continues to be more popular, this has become a convenient way for patients to seek information and make decisions that are informed about their healthcare needs. Social engagement gives several ways to connect with your patients. A social media marketing plan that is though-out provides you with many channels to share your content with Malaysians, have connections with patients that are real-time, and build relationships that are meaningful, and that supplement word-of-mouth marketing tactics.
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Pro tip: You can add social media sharing buttons to your website to assist in increasing your content and social media marketing campaigns.
Conversion Rate Optimization
Why should you take on the job of developing a healthcare marketing website without tracking your progress or testing it? This will definitely be viewed like a step forward and two steps backwards at the same time, this is why marketing guru’s tend to offer online forms Conversion Kit that comes with UTM tracking (Urchin Tracking module which  is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns), Social autofill, Google Analytics, some submission data tracking, and more. As a medical practice, you are advised to strongly use CRO, whether it is A/B testing your online forms or website statistics tracking for you, the addition of CRO to your marketing strategy as a healthcare practice, is like having a state of the art surfboard rope to move it back when the marketing waves take off.
