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Healthcare Digital Marketing Trends.

Healthcare Digital Marketing Trends.

With all the choices out there, how can doctors, clinics, and other healthcare providers drive new patients onto their website and in through their doors?

Here are eight healthcare digital marketing trends and the accompanying strategies to get started with today.

1. The basics are still important

It should go without saying, but we’ll leave this right here at number one: your website should be fast and responsive, and it needs to be optimized for mobile devices.

Don’t neglect the basics, either. Provide address, phone number, email, and an easy way to get in touch or schedule an appointment. You don’t have long to grab a patient’s attention, so make sure they can find what they need quickly.

2. Your Google listing is your online business card

Claiming your Google business listing is especially important for new practices and clinics or for clinics adding a location.

Not only does this listing appear at the top of organic local search results, but it also allows you access to free Google My Business features, including announcements of special events and promotions.


3. User-focused content is still a high priority

One of the main reasons many clinics lag behind in healthcare marketing strategies is because they are importantly focused on patient care. Using your website to provide valuable content for your new and prospective Malaysian patients is just another way to do that after hours.


4. Robust review strategies are necessary at every point of client contact

Remember those patients looking for a new provider on review sites? Make sure your practice is well-represented across a variety of review sites by giving patients ample, easy opportunities to review their experience.

But, the world of patient reviews can feel like the Wild West. Even when you provide excellent care, who knows what they will say?

While this concern is valid, even negative reviews are a chance to demonstrate how you handle problems that arise. Go ahead and leave a link to a review site on every email, piece of paperwork, and social media platform you use. In this case, the opportunity for good outweighs the bad.

5. Cybersecurity takes place at every level

With newly-reported hacks, leaks, and data breaches coming through everyone’s credit monitoring companies daily, perhaps the best healthcare digital marketing strategy is to ensure that you care for your patients’ private information almost as much as you care for their health.


Make sure your whole staff goes through healthcare cybersecurity training to keep sensitive information safe  and let patients know that they did.

6. Highly personalized email/text campaigns are the way to go

Yes, email marketing and text campaigns are a great way to stay in touch with your patients, but these days many Malaysians  are buried under a mound of unread emails and push notifications. Personalize what you send with strategic, well-crafted email campaigns that actually matter to your patients.

7. Embrace the rise of local search

By now, you may have seen the incredible statistics about the atmospheric rise in local searches. Malaysian patients are looking for local healthcare providers as well, so the rise of local search will continue in 2021. Capitalize on this continuing trend by investing in local search ads, with results that appear at the very top of the page-even above organic results. For the most effective ads, use A/B testing and dig into your website stats to target what patients in your area are actually looking for.

8. Chatbots are a respected and time-saving resource


Sometimes patients have a quick question that doesn’t need urgent attention but getting an answer from you adds value. Online chatbots can do everything from guiding a patient through the appointment-making process to answering quick, general questions  about insurance. Obviously, they cannot answer specific questions, but any opportunity you have to deepen patient engagement is a good one.

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