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Thule Social Media Marketing

Company Overview

Thule Group is a Swedish company that owns of a collection of brands related to outdoor and transportation products. These include cargo carriers for automobiles and other outdoor and storage products, with 4,700 points of sale in 136 countries worldwide. Thule is the largest and most well-known of the brands that make up the group. The Thule product line includes everything from car roof boxes, bike racks, roof racks and strollers to laptop and camera bags, tablet and mobile phone cases, backpacks, luggage and roof top tents. 

Social Strategy

One of the biggest social media mistakes that businesses make is not having a clearly defined strategy – you need to set goals if you want to be able to measure your progress, after all. What do you hope to get out of social media, and how will you get there? We know exactly how to get the best results from different platforms, and we’ll use our experience to create a strategic social media plan for your business. Your team can implement the plan in-house, or we can tackle that part for you.

Thule South East Asia Promotion and Instagram profile | Digital Marketing Service in Malaysia - MYSense

How can social media help your business?

Smart business owners know that building relationships with their customers and clients is a vital part of running a successful company. People also use social media to interact with businesses and brands that they love. By being active on social media you can build relationships and foster brand awareness, handle customer complaints and inquiries quickly, get more website traffic, and ultimately increase your bottom line. 

Top Sales ranking in e-Commerce Market Place

Through exhaustive audience, site placement and keyword research, all focused on our client’s target objective, we created campaigns designed to show THULE ads on webpages related to top-of-the-funnel search and in front of users who would eventually needs the product.

We recommended implementing brand-name focused programmatic display and paid social campaigns, designed to increase brand awareness of THULE.

Thule campaign ranking | Digital Marketing Service in Malaysia - MYSense

We also implemented an aggressive social ad campaign intended to leverage effective strategies such as Facebook’s carousel ad unit for new promotion Bags:

Thule Sweden Stir Series Hiking Backpack | Digital Marketing Service in Malaysia - MYSense
Thule Sweden Subterra Backpack 25L Promotion | Digital Marketing Service in Malaysia - MYSense
Thule Sweden Thule Crossover 25L Promotion | Digital Marketing Service in Malaysia - MYSense
Thule Sweden Legend GoPro Sling Promotion | Digital Marketing Service in Malaysia - MYSense

Performance Results

Measurable data is a core part of every social media campaign that we run, and you’ll receive monthly performance reports that detail a number of key metrics. From the number of followers to the cost per click on your Facebook ads, these meaningful statistics bring the results of your social media marketing to life. It’s about more than just numbers, though. Your report will also include actionable recommendations on how you can get an even greater ROI. 

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695,423

Reach

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25,217

Lifetime Total Likes

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10x Return

Return of Ad spend

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RM >70,000

Total Sales

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